Marketing System Migrations
Over my years in the technology team I was put in charge of migrating and building systems to support our marketing efforts. These migrations would often require on demand training to learn the nuances of each system to better leverage our automations.
When I came into the current team that I am working with this application was our current phase of marketing platform. This platform housed all of our websites landing pages, email templates and workflows to support these templates.
Working with the Emfluence team, I was able to migrate all of our systems and integrations out of the act-on marketing platform and into the Emfluence marketing platform. This included form integrations into our website and rebuilding of landing pages and emails into a template friendly format for Emfluence.
I worked with a planning team that specialized in Pardot in order to formulate a plan for migration. I single handedly learned the required pieces of Pardot through the Salesforce Trailblazer system to make the system move from Emfluence to Pardot.
Again I was required to rebuild both emails and landing page templates into a way that they would work in the Pardot environment. Managing the linking of Salesforce to Pardot in order to start the transition to an automated sales funnel to support our sales team.